The 1980's in New York City is when the obsession for hoop earrings began for us. 

An era where the hustlers and the hip hop elite were getting outfitted by Dapper Dan, wearing large rope chains and door knocker gold hoop earrings. What we would call at the time "Truck Jewelry". These culture creators would frequent some of the most legendary New York clubs like the Latin Quarters, Union Square, The Rooftop and Disco Fever. Influencing the next wave of architects that will lay down the blue print for street style and hip hop culture. 

We are a premiere e-commerce platform that specializes exclusively in elevated hoop earrings for the fly girl in you. 

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